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AdExtrem traffic source template AdExtrem is an ad network focused on adult traffic: porn, dating and cam. It sells popunder, display banner, push notification and direct link traffic (email, navtab and post-prelander clicks), with bidding per zone. This guide sets up AdExtrem as a traffic source in ClickFlare. It covers passing AdExtrem’s click data into your reports and sending conversions, with payout, back to AdExtrem so its stats and yours agree. You do everything from the campaign editor. The AdExtrem traffic source is created inline, without leaving the campaign.

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At a glance

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How it works

1

AdExtrem sends the click

A visitor clicks your ad. AdExtrem opens your ClickFlare campaign URL and fills in its macros: the click ID in adxcid, the price of the click in adxcost, plus the zone, the domain, the AdExtrem campaign and the creative.
2

ClickFlare stores the AdExtrem click ID

ClickFlare saves the value of adxcid as the visit’s External ID, records the cost, and redirects the visitor to your lander or offer.
3

The conversion reaches ClickFlare

Your affiliate network or dating/cam program posts the conversion back to ClickFlare, matched on the ClickFlare click ID.
4

ClickFlare posts it back to AdExtrem

ClickFlare fires the AdExtrem postback, replacing {external_id} with the stored AdExtrem click ID and {payout} with the revenue. AdExtrem matches it to the original click.
The mirror to keep straight: in the campaign URL you write ClickFlare’s parameter (adxcid) and AdExtrem’s macro ({adxcid}). The template does this for you. In the postback URL you write AdExtrem’s parameter (adxcid) and ClickFlare’s token ({external_id}). The parameter name is the same on both sides. Only the value changes.

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Before you start

  • Set up your own tracking domain. Run the campaign and the postback on your own custom domain. Shared domains get flagged by networks and blocked by browsers. Adult traffic is filtered harder than most, so this matters even more here. See Custom Domains.
  • Have an offer ready in ClickFlare, and its affiliate network set up to post conversions back to ClickFlare. See Creating an Offer and Adding an Affiliate Network.
  • Fund your AdExtrem advertiser account. AdExtrem asks for a minimum deposit of $100 before campaigns run.
  • Pick your zones. AdExtrem announces new zones by ID on its blog, with the format, geo and minimum bid. Note the zone IDs you plan to test. You will compare them with the adxzoneid column in ClickFlare.
  • Decide which conversion AdExtrem should receive. The AdExtrem postback has no event parameter. If your funnel has several steps (free signup, then paid membership), decide which one AdExtrem should count. See Choosing what to send.

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Step 1 – Create the campaign and the AdExtrem traffic source

  1. Go to Campaigns and click New.
  2. In Traffic Source, open the dropdown and click + New Traffic Source.
  3. Type adextrem in the search box and select the AdExtrem template.
  4. Enter a Name, for example AdExtrem.
  5. Leave Cost currency on USD unless your AdExtrem account is billed in another currency. AdExtrem quotes its bids and deposits in dollars.
The template fills in the Parameters table for you: The AdExtrem template's Parameters table in ClickFlare, with AdExtrem's macros pre-filled Each tracking field becomes a column you can group reports by. adxzoneid is the one you will use most. AdExtrem sells traffic zone by zone, so the zone report tells you which zones convert and which to pause or bid up. adxdomain gives the same view one level down, by site.
Don’t change or remove the externalId row. Without adxcid={adxcid} in the campaign URL, ClickFlare has no AdExtrem click ID to send back, and AdExtrem cannot match the conversion to a click.

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AdExtrem sub-IDs

The Tracker 1 and Tracker 2 rows carry AdExtrem’s two sub-ID tokens, {tracker1} and {tracker2}. The same values show up in the Tracker1 and Tracker2 tabs of your AdExtrem stats, so you can break down performance by sub-ID in both places. They stay empty unless you use sub-IDs in AdExtrem. To pass more AdExtrem data, click Add Parameter, give it a name and parameter, and enter the AdExtrem macro as the TS Token. ClickFlare assigns the next free tracking field. Check the macros your AdExtrem account offers before adding them.

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Step 2 – Set up the postback

The postback is what sends conversions to AdExtrem. It lives on the traffic source, so every campaign that uses this AdExtrem traffic source sends conversions the same way.
  1. In the New Traffic Source form, scroll to Passing conversion info to traffic source.
  2. Turn on Traffic source postback URL. The template’s postback appears:
The Traffic source postback URL switched on, showing the AdExtrem template's postback It already sends the click ID ({external_id}) and the payout ({payout}), both as ClickFlare tokens. There is nothing to replace: no account name or ID goes into the URL. AdExtrem identifies the conversion by the click ID alone.
  1. In the dropdown on the left, choose the ClickFlare event that should fire the postback. Keep Conversions to send every conversion. If your final action is a custom conversion (for example purchase), choose that instead.
  2. Click Save. You are back in the campaign editor with the AdExtrem traffic source selected.
Don’t replace {external_id} with AdExtrem’s own {adxcid} macro in the postback. AdExtrem’s conversion examples write adxcid={adxcid} because they show the network side. In ClickFlare, the value must be the ClickFlare token {external_id}. ClickFlare doesn’t know {adxcid} and would send it as literal text.
If you want to confirm the postback format or ask about payout reporting, your AdExtrem account manager can check the postback against your account. AdExtrem gives every advertiser a dedicated manager. adxpayout is sent in your ClickFlare offer’s payout currency. If your offers pay in EUR and AdExtrem reports in USD, set up currency conversion in ClickFlare so the payout matches. See Multicurrency in ClickFlare. To learn what each postback token does, see How to Configure a Traffic Source S2S Postback URL.

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Step 3 – Finish the campaign and copy its URL

  1. Name the campaign.
  2. Set the Cost Model to Not Tracked, so ClickFlare uses the cost AdExtrem passes. See Cost.
  3. Choose Redirect or Direct tracking. Redirect is the usual choice for popunder, banner and direct link traffic.
  4. Click Next and, on Destination, add your lander (optional) and your offer.
  5. Save, open Tracking, select your own tracking domain and copy the campaign URL.
The campaign URL already contains every AdExtrem macro from the template, for example adxcid={adxcid}, adxcost={adxcost} and adxzoneid={adxzoneid}. If you use a lander, its call-to-action must link to the ClickFlare click URL, not to the offer directly. Otherwise the visit reaches the offer without a ClickFlare click ID, and the conversion cannot be traced back to AdExtrem. See Creating a Campaign in ClickFlare.

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Step 4 – Create the campaign in AdExtrem

  1. Log in to your AdExtrem advertiser account and create a campaign.
  2. Choose the format, zones, targeting and bid as usual.
  3. Paste the ClickFlare campaign URL into the campaign’s URL field.
  4. Submit the campaign.
Paste the URL exactly as ClickFlare gives it. AdExtrem replaces each {adx...} macro when the ad is clicked. Don’t edit the braces: a macro AdExtrem doesn’t recognize reaches ClickFlare as literal text.

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Step 5 – Test the integration

AdExtrem doesn’t document a built-in postback tester, so test with a real click.
  1. Open the campaign URL from a live AdExtrem ad, or ask your account manager for a test click. A URL you open by hand has no click ID, so its conversion can’t be credited.
  2. In ClickFlare, open the campaign report and group by adxzoneid. The visit should show a zone ID, not {adxzoneid} or an empty value.
  3. Complete the offer the way a real visitor would.
  4. In ClickFlare, go to Logs → Postback Status and filter by the campaign. Check the postback to ads.adextrem.com:
  1. In AdExtrem, check that the conversion appears in your campaign stats, with the payout.

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Choosing what to send

The AdExtrem postback takes one click ID and one payout. No event parameter is documented, so every postback you send counts as the same kind of conversion in AdExtrem.
If AdExtrem should only learn from your final sale, map the postback to that event. In ClickFlare, create a custom conversion for it, for example purchase, and pick it in the event dropdown next to the postback. Earlier steps (free signups, trials) still show in ClickFlare. They just don’t reach AdExtrem.To send a postback only for some conversions, for example only those above a certain payout, use Event filter under the postback to add conditions.
You can click + Another postback URL and map a second postback to another event. Both use the same AdExtrem URL, and AdExtrem has no way to tell them apart. It counts both as conversions and adds both payouts.Only do this if you want AdExtrem to count every step. Otherwise keep one postback on your main conversion. If you need event-level stats inside AdExtrem, ask your account manager whether your account supports it.

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Cost

The template passes cost per click. The cost row sends AdExtrem’s {adxcost} macro, which is AdExtrem’s price for the click, and ClickFlare records it as the visit’s cost. On the campaign, set the Cost Model to Not Tracked so ClickFlare uses the cost passed in the URL.
AdExtrem quotes bids as CPM. For direct link formats (email, navtab), AdExtrem says to divide the CPM by 1,000 to get the price you actually pay per click. After launch, compare ClickFlare’s Cost column with your AdExtrem spend. If it doesn’t match, switch the Cost Model to CPC and enter your CPM bid divided by 1,000 as the cost value. A popunder impression is roughly one visit.
ClickFlare has no cost-tracking API integration for AdExtrem. When the recorded spend differs from your AdExtrem spend, correct it with a manual cost upload. See Cost Models and Traffic Source Cost Tracking.

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Delayed revenue

Some adult offers pay out later, for example rebills or revenue share on cam spend. To pass that revenue to AdExtrem once it arrives, see Sending Delayed Revenue to Traffic Sources.

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Troubleshooting

  • The campaign URL in AdExtrem is missing adxcid={adxcid}, or the macro was edited. Copy the URL from ClickFlare again.
  • The postback uses {adxcid} instead of ClickFlare’s {external_id}. ClickFlare sends {adxcid} as literal text.
  • The externalId row was removed from the traffic source.
  • The conversion came from a visit you opened by hand, not from an AdExtrem click. It has no AdExtrem click ID.
  • Traffic source postback URL is off on the AdExtrem traffic source.
  • Disable sending postbacks to traffic source is on in the campaign.
  • The postback is mapped to a different event than the one the conversion logged. Check Logs → Event Logs to see which event was recorded.
  • Check Logs → Postback Status: a failed request shows the status code AdExtrem returned.
The template sends adxpayout={payout}, so it was removed or edited. Restore &adxpayout={payout} at the end of the postback.Also check that the offer in ClickFlare has a payout, or that your affiliate network posts one. An empty {payout} sends nothing.
The macros were not replaced, usually because the URL was edited, or pasted somewhere AdExtrem doesn’t process macros. Paste the campaign URL from ClickFlare unchanged. See Traffic Source Tokens Arriving Empty.
For the general checklist, see Conversions not showing.
FREQUENTLY ASKED QUESTIONS
Q1: Can I use the same AdExtrem traffic source for all my AdExtrem campaigns?
A1: Yes. The postback is set once on the traffic source and every campaign using it sends conversions the same way. Create a second AdExtrem traffic source only if a campaign needs a different postback, for example one mapped to another event.
Q2: Why is it adxcid in both the campaign URL and the postback?
A2: AdExtrem uses the same parameter name for the click ID in both directions. In the campaign URL, AdExtrem fills it with its macro {adxcid}. In the postback, ClickFlare fills it with {external_id}, the click ID it stored. Change neither.
Q3: Do I need to put my AdExtrem account ID in the postback?
A3: No. Unlike some networks, the AdExtrem postback has no account placeholder. The click ID is enough for AdExtrem to find the click and the campaign.
Q4: Should I use Redirect or Direct tracking with AdExtrem?
A4: Redirect is the usual choice and works with every AdExtrem format. Use Direct only if AdExtrem must see your lander’s domain as the destination. See Direct Campaign Tracking.
Q5: How do I find which zones to blacklist?
A5: Group the campaign report by the adxzoneid tracking field and compare cost with revenue per zone. Pause the losing zones in your AdExtrem campaign. The zone IDs in ClickFlare are the same IDs AdExtrem uses.

Traffic source postbacks

Every token you can use in a postback.

Custom conversions

Split signups and sales into separate events.

Cost models

How CPC, CPA and RevShare costs are calculated.

Conversions not showing

The general checklist when postbacks don’t arrive.